WORLD'S FIRST UNDERWATER STORE
- 3 jan 2015
- 1 minuten om te lezen
The past few years, we have a lot of fun show-don't-tell-marketing stunts for waterproof gadgets seen. In Dubai gave Sony a nice twist to this concept with the first underwater shopping in the world. This aquatech store three days lay on the sea floor, and in diving suits hoisted journalists, vips and prizewinners were water resistant Sony gadgets testing. The underwater adventure begins in Dubai, where the store is located. You need an escort to get to the store, which is located four meters under water. But before you can begin the dive, you’ll actually need to learn how to scuba. After the lessons are complete, you’ll be accompanied by experienced divers to the store. In this video you can see how that looked like.
Source: BrandActivation
Opmerkingen